Montreal Marketeers Episode 20 – Zach Stoner on Copywriting, Storytelling, and Finding Your Voice

On Episode 20 of the Montreal Marketeers Podcast, we dive into the world of copywriting with Zach Stoner, a creative writer at VaynerMedia, Gary Vaynerchuk’s global digital advertising agency known for building brands through modern storytelling and social media strategy.

Zach’s journey began with two passions — sports and writing. In college, he realized that professional soccer wasn’t in the cards, so he redirected his energy toward journalism. The path wasn’t always easy, but perseverance led him to discover his true calling: copywriting.

Today, Zach crafts engaging content and marketing campaigns that bridge authentic storytelling with brand objectives, helping clients connect with their audiences in meaningful ways.

At VaynerMedia, Zach thrives in a creative culture where curiosity and innovation drive results. His ability to absorb insights, challenge norms, and collaborate across teams continues to shape his growth as a writer and storyteller.

In this episode, Zach shares his experiences navigating the fast-paced world of digital marketing, learning from mentors, and developing a personal voice in a competitive industry.

Show Highlights and Topics

Duration: 49 minutes

• Generating original ideas and paying attention to details

• Learning continuously from mentors and experiences

• Tailoring content to fit specific audiences

• Balancing brand building and conversions

• Cultivating a personal brand inside a corporate setting

• Staying authentic to your voice and message

• Boosting creativity through environmental changes

• Strengthening writing skills through other art forms

• Collaborating effectively within creative teams

• Repurposing content for maximum value

Release date:

15 February 2018