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Montreal Marketeers Episode 3: Neil Turner on Affiliate Marketing & Scaling FortNine

  • matthewpeladeau
  • Sep 4
  • 1 min read

Updated: Sep 5

In Episode 3 of the Montreal Marketeers Podcast, we sit down with Neil Turner, a digital marketing expert and the Director of Marketing at FortNine (formerly Canada’s Motorcycle).


Neil’s journey into marketing is anything but conventional. While studying accounting at the John Molson School of Business, he quickly realized it wasn’t the right path. What started as an affiliate marketing side hustle soon became his full‑time passion. With no prior experience, Neil learned the ins and outs of digital marketing through trial and error, eventually dropping out of university to build a thriving career in the online marketing space.


At FortNine, Neil was the second full-time employee and played a pivotal role in transforming the company into one of Canada’s top e-commerce success stories. Today, FortNine employs over 50 people during its peak season and is recognized as a leader in motorcycle and powersports gear.


Show Highlights and Topics

  • Duration: 40 minutes

  • How to get started in affiliate marketing

  • Lessons learned through failure and experimentation

  • Insights into today’s affiliate marketing landscape

  • Neil’s career path at FortNine and strategies for scaling an e-commerce business

  • Online content strategies that drive growth

  • Why following your passion can lead to success


Whether you’re an aspiring marketer, entrepreneur, or motorcycle enthusiast, this episode offers powerful insights into digital marketing, e-commerce growth, and affiliate marketing strategies.



Release date:

14 October 2017

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