Montreal Marketeers Episode 10: eCommerce Strategies with Alaa Hassan – Digital Marketing Director, Linen Chest & Founder of eCommerce Training Academy

Discover how to master eCommerce with Montreal’s own Alaa Hassan, a leading digital marketing expert and founder of the eCommerce Training Academy. As Director of Digital Marketing at Linen Chest and an advisor to hundreds of entrepreneurs, Alaa has built a passionate following through actionable tips and proven strategies that help businesses increase their online sales.

Alaa shares lessons from years of hands-on experience in digital retail, offering insights for marketers, business owners, and eCommerce professionals. His approach blends practical learning, real-world challenges, and focused strategy for driving revenue—proven by his leadership at Linen Chest and as a sought-after advisor.

Show Highlights and Topics

• Duration: 1 hour 17 minutes

• How to inspire your team and generate exceptional results online

• Selecting the best eCommerce platforms and solutions for business growth

• Practical advice for new graduates and career marketers

• Overcoming adversity—including business threats and setbacks

• Why focus and specialization are keys to scaling eCommerce brands

• Building a loyal customer base and online community

• Email marketing basics and campaign calendar planning

• Measuring, tracking, and optimizing your promotional strategies

• Winning Black Friday and seasonal sales with data-driven tactics

Release Date: 

December 2, 2017