Montreal Marketeers Episode 46 – Jeremiah Curvers: Co‑Founder & CEO at Polysleep

Discover how ecommerce founder Jeremiah Curvers is helping reshape the way people buy mattresses by building Polysleep, a direct‑to‑consumer brand born in the middle of a foam‑technology revolution. In this episode of the Montreal Marketeers Podcast, Jeremiah breaks down what it takes to build a digital‑first product company in a crowded, fast‑moving market.​

Over the last decade, foam technology has transformed mattresses from bulky showroom items into easy‑to‑ship products that can be sold online at lower retail prices. That shift opened the door for a wave of ecommerce‑first brands, including Polysleep, which launched in 2016 and has already become the 3rd largest foam mattress brand in Quebec.​

In 2018, Jeremiah left the digital agency world to focus full‑time on scaling Polysleep. Drawing on a background in digital transformation and online marketing, he has focused the company on building a differentiated product and customer experience rather than just competing on discounts.​

What stands out in Jeremiah’s story is how intentionally he balances internal capabilities with smart outsourcing. From deciding which functions to keep in‑house to using real customer feedback to improve products, he treats Polysleep as a constantly evolving system rather than a static catalog.​

By treating cost management, reviews, and analytics as core strategic levers, Jeremiah shows what it takes to run a sustainable direct‑to‑consumer business. The episode offers a candid look at growing up in a family of entrepreneurs, navigating digital transformation, and building a modern brand around data, iteration, and customer trust.​

Show Highlights and Topics​

• Duration: 65 minutes

• Growing up in a family of entrepreneurs and developing an entrepreneurial mindset early on​

• Embarking on digital transformation and applying agency‑side experience to a product brand​

• Choosing what to internalize vs outsource in an ecommerce business​

• Improving products through customer feedback and managing costs in a DTC model​

• Optimizing sales using promotions, social proof, reviews, and analytics‑driven decision‑making