Montreal Marketeers Episode 44 – Kareem Rawlins: Founder at GoodFITT

Discover how fitness entrepreneur Kareem Rawlins turned his own physical transformation into GoodFITT, a personal training and wellness service built around sustainable, whole‑person health. In this episode of the Montreal Marketeers Podcast, Kareem shares how he moved from changing his own body to helping clients rethink fitness as a lifestyle that balances movement, nutrition, and mental wellbeing.​

Kareem is the owner of GoodFITT, where his philosophy as a personal coach is to enable clients to live healthier lives by exercising regularly, eating balanced diets, and paying attention to their mental health. Rather than focusing solely on quick fixes or aesthetic goals, he emphasizes habits, mindset, and long‑term change that fit into real life.​

He started GoodFITT nearly a decade ago after losing close to 30 pounds of body fat and feeling healthier than ever. That experience convinced him that he could make a career out of helping others reach their own health goals, using his journey as both proof and inspiration.​

What stands out in Kareem’s story is how grounded he is in “starting small” and “finding your why.” From understanding the value you provide to customers, to standing out in a competitive fitness space, to growing mainly through word‑of‑mouth, he treats each client relationship as an opportunity to deliver real, personalized results.​

By building GoodFITT around passion, clarity of purpose, and strong boundaries, Kareem shows how a service business can grow without burning out its founder. The episode offers a candid look at converting leads into loyal clients, setting healthy limits on social media, and making mental health a central part of any fitness journey.​

Show Highlights and Topics

• Duration: 49 minutes​

• Following your passion and turning a personal transformation into a business​

• Starting off small while defining the unique value you bring to clients​

• Standing out in a competitive fitness environment and growing through word‑of‑mouth​

• Setting boundaries for social media use and converting leads into long‑term customers​

• Making mental health, mindset, and sustainable habits core to your fitness approach