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Montreal Marketeers Episode 12: Gabrielle Panaccio & Bar Le Lab – Montreal’s Iconic Cocktail Bar Experience

  • matthewpeladeau
  • Sep 5
  • 1 min read

Discover how Gabrielle Panaccio became a co-owner and driving force behind Bar Le Lab, one of Montreal’s top cocktail destinations. Gabrielle’s journey began in the restaurant world as a cook, but her passion for mixology was ignited in Australia. After joining Fabien Maillard, Le Lab’s founder and master mixologist, Gabrielle helped turn Le Lab into a must-visit cocktail bar, famous for original drinks like the Jerky Lab Jack and its creative, energetic team.


Bar Le Lab, founded in 2008 and now an institution in Montreal’s cocktail scene, blends modern mixology trends with classic craftsmanship for an unforgettable speakeasy ambiance. Gabrielle Panaccio’s commitment to creativity, customer service, and passionate teamwork has helped the bar remain at the forefront of Canada’s craft cocktail renaissance.


Show Highlights and Topics

  • Duration: 44 minutes

  • Building a successful bar and cocktail business in Montreal

  • Launching affiliate businesses and expanding locations

  • Learning mixology by hands-on experience in the food and beverage industry

  • Assembling and motivating a talented bar staff

  • Creating food and cocktail pairing menus

  • Leveraging word-of-mouth and customer loyalty for marketing growth

  • Managing operational efficiencies while scaling up

  • Long-term strategies for success in hospitality

  • Going with the flow and adapting quickly in a fast-paced industry



Release Date: December 15, 2017

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