Montreal Marketeers Episode 22 – Marc Levesque on Paid Acquisition, Entrepreneurship, and Specialist Marketing

On Episode 22 of the Montreal Marketeers Podcast, we sit down with Marc Levesque, a self-described lifestyle entrepreneur and co-founder of Webrunner Media Group, to explore the evolving world of paid acquisition and growth marketing.

After building a successful career in sales and marketing, Marc decided to carve his own path—launching his agency in 2012 to help businesses grow through targeted channels like Google AdWords and Facebook Ads. His journey underscores the power of taking control of your life, finding the right business partners, and learning by doing. Together with his co-founder, Marc has developed a specialist approach to digital marketing, focusing on driving measurable results and staying ahead of industry trends.

In this episode, Marc shares how optimism and a willingness to "just execute" can propel entrepreneurs forward. He discusses building agency-client relationships rooted in trust, the benefits of inbound marketing, and how treating a client’s business as his own has made all the difference. His story is a testament to focusing on what matters: finding the right customers, providing consistent value, and never stopping the learning process.

Show Highlights and Topics

• Duration: 56 minutes

• Taking control of your life and career

• Learning by doing and embracing new challenges

• Finding a partner with complementary skills

• Starting with optimism and moving past fear

• Prioritizing execution over appearances

• Keeping up with the fast-changing digital landscape

• Treating clients’ businesses with true care

• Implementing inbound marketing strategies

• Delighting customers with the right fit and expertise

• The value of being a specialist in a competitive market

  
  

Release Date: March 4th 2018