Montreal Marketeers Episode 24 – Sabrina Prioletta on Customer Focus, Listening, and Modern Brand Experience

On Episode 24 of the Montreal Marketeers Podcast, we welcome back Sabrina Prioletta, founder of Siva Marketing and the show’s first recurring guest, for a conversation about building a truly customer-focused business.

In our digital age, connecting with customers and understanding their needs has become more important than ever. Sabrina discusses the shift from surface-level service to creating meaningful experiences: where actively listening, engaging consistently, and keeping communication open are the keys to brand loyalty and business growth. She shares advice from her own journey, explaining why brands need to care just as much about the post-sale experience as the initial pitch, and how staying aligned with your customer’s vision can set you apart.

If you missed Sabrina’s first episode, check out MM13 to learn about the power of archetypal branding for business growth. This time, get ready for practical tips on syncing branding with service, encouraging honest feedback, and saying no when it serves both parties in the long run.

Show Highlights and Topics

• Duration: 48 minutes

• Connecting with customers and making them feel seen

• Actively listening to client needs and feedback

• Ensuring customer alignment with your vision

• Managing expectations clearly from the start

• Learning to say no for healthy boundaries

• Gathering customer opinions on your brand

• Monitoring and improving online interactions

• Integrating branding with customer experience

• Staying customer-focused after every sale

• Evaluating customer lifetime value