Montreal Marketeers Episode 26 – Ben Levesque on Digital Marketing, Metrics, and Contractor Growth

On Episode 26 of the Montreal Marketeers Podcast, we talk digital marketing strategy and execution with Ben Levesque, Director of Marketing at Webrunner Media Group.

Ben shares his journey as a digital marketer, opening up about how hands-on experience shapes both agency culture and client success. As a specialist in lead generation and digital campaigns for contractors, Ben explains why understanding marketing metrics and adapting tactics to changing market conditions is vital for staying ahead. He discusses building trust with clients, measuring performance, and using actionable data to drive decisions.

In our conversation, Ben reflects on the lessons learned from managing growth, how his team leverages new tools and trends, and why focusing on client value has helped Webrunner carve out a niche in the competitive contractor marketing space. Practical insights are delivered through stories of balancing optimism with realism, executing quickly, and focusing on continuous improvement.

Show Highlights and Topics

• Duration: 54 minutes

• Transitioning into digital marketing through proactive learning

• Building lead generation strategies for contractors

• Interpreting and acting on marketing metrics

• Navigating changing demand and market turbulence

• Collaborating for effective campaign execution

• Maintaining client trust through transparency and results

• Leveraging new digital tools and channels

• Focusing on continuous improvement and adapting to trends

• Delivering tangible value to specialized client segments