Montreal Marketeers Episode 27 – Lucky Loush on YouTube, Culture, and Building Community

On Episode 27 of the Montreal Marketeers Podcast, we dive into the world of YouTube with Ali, better known as Lucky Loush, a content creator whose infectious energy and drive have set him apart in the digital space.

Lucky Loush isn’t one to follow the crowd. Dissatisfied with the idea of a routine 9-to-5 job, Ali channeled his ambition into building something uniquely his own: the Lucky Loush YouTube channel. Dedicated to celebrating Lebanese culture, Ali’s journey reflects a determination to challenge stereotypes and positively represent the community that means so much to him. Originally experimenting with various content, he found his breakthrough by reacting to Arabic music videos, a niche that allowed his personality and cultural pride to truly shine.

Patience and perseverance proved essential as it took over a year for Lucky Loush to reach his first 1,000 YouTube subscribers. By July 2018, his engaging style and heartfelt approach helped him surpass the 20,000-subscriber mark, turning his channel into a thriving hub for fans of both music and Lebanese culture.

In this episode, Ali shares how he discovered his passion, built a dedicated core audience, and constantly stays true to himself by pivoting when necessary and always adding value for his viewers.

Show Highlights and Topics

• Duration: 57 minutes

• Finding your passion

• Hacking culture

• Playing the extremities

• Relating to your audience

• Adding unique value and making it your own

• Pivoting content approaches as needed

• Building a committed community

• Staying true to yourself