Montreal Marketeers Episode 29 – The Story of Sarah Cole Ciders

On Episode 29 of the Montreal Marketeers Podcast, we talk ciders and spirits with one of the founders of Sarah Cole Ciders, a Quebec craft producer known for its balance of tradition, terroir, and creativity.

Born in Argenteuil county, Sarah Cole Ciders is the product of rich, mineral soils and heirloom apple trees left by the retreating Champlain sea after the last glacial age. The region’s unique legacy allows the founders to hand-pick and select only the best apples, maintaining the ideal storage conditions and slow pressing that ensure freshness and full-balanced flavors in every bottle. Their ciders are crafted in the spirit of enjoyment, offering a well-balanced taste profile, never too sweet or too dry, and perfect for sharing with family and friends.

In our conversation, Sarah Cole’s team shares the brand’s origin story, their deliberate focus on cider-making, and what it means to thrive in the ever-evolving Quebec drinks market. They talk candidly about the challenges and rewards of working with distributors, the ongoing mission to educate consumers, adapting products and branding to new trends, and finding the right partners to act as ambassadors for their brand.

Show Highlights and Topics

• Duration: 51 minutes

• How Sarah Cole Ciders came to life

• The founders’ passion and focus on cider-making

• Not letting distributors/partners dictate brand direction

• Maintaining product authenticity and regional identity

• Educating customers about cider culture

• Blending tradition with modern creativity

• Adapting to consumer trends and integrating products

• Selecting the right brand ambassadors