Montreal Marketeers Episode 38 – Scott Martin: Multi-Passionate Entrepreneur

Explore how multi-passionate entrepreneur and digital marketing specialist Scott Martin blends agency-level strategy with a deep love for the outdoors to build a career that is both high-performance and deeply fulfilling. In this episode of the Montreal Marketeers Podcast, Scott shares how more than two decades in marketing, combined with surfing and back-country adventures, shaped his approach to business, creativity, and balance.

Scott is a digital marketing specialist to the core, with over 20 years of agency experience and multiple successful businesses under his belt. His work spans strategy and execution across social media, video, and content marketing, giving him a unique end-to-end perspective on how modern campaigns are conceived, produced, and deployed.

Over the years, Scott has built a reputation for striking a middle ground between leading-edge innovation and tried-and-true marketing fundamentals. National brands such as WestJet, Canadian Tire, Hudson’s Bay Company, BestBuy, SportChek, UFA, Tourism Saskatchewan, Cadillac Fairview, and Coast Hotels have turned to him to design strategic programs that move the needle while staying grounded in real-world results.

Despite his intense professional schedule, Scott treats work–life balance as non-negotiable. Passionate about the ocean and the back-country, he carves out time for surfing and snowboarding and channels those experiences back into his creative work.​

Scott uses non-traditional channels (blogging, social media, and visual content) to share his lifestyle and lessons, effectively turning his personal passions into another storytelling and marketing platform. His journey illustrates how embracing multiple interests can fuel, rather than dilute, an entrepreneurial career.

Show Highlights and Topics

• Duration: 1 hour 10 minutes

• 20+ years of agency experience and the evolution of Scott’s entrepreneurial past

• Combining social media, video, and content strategy with hands-on production and deployment

• Working with major national brands and balancing innovation with proven marketing approaches

• Why surfing, snowboarding, and the outdoors are central to his creativity and well-being

• Using blogging, social media, and visual storytelling to share passions and build a personal brand