Montreal Marketeers Episode 39 – Kathleen Elie: Conscious & Chic

Discover how content creator and advocate Kathleen Elie uses her Conscious & Chic platform to show that fashion, beauty, and lifestyle can be stylish, ethical, and socially aware at the same time. In this episode of the Montreal Marketeers Podcast, she shares how her mission-driven brand encourages people to look good while also doing good for the planet and its people.

Kathleen’s journey with Conscious & Chic began from a desire to align her love of fashion with values like sustainability, fair labour, and inclusivity. Instead of treating conscious living as an all-or-nothing pursuit, she focuses on progress over perfection and invites her audience to make better choices one step at a time.

Through blog content, social media, and collaborations, Kathleen spotlights brands and stories that reflect both style and substance. Her work helps demystify ethical fashion, making it more approachable for everyday consumers who want to shop with more intention but don’t know where to start.

Beyond clothing, Conscious & Chic explores beauty, travel, and lifestyle through a conscious lens, highlighting how small shifts in habits can create meaningful impact. Kathleen’s perspective shows that conscious living is not about sacrifice, but about discovering products and experiences that feel good in every sense.

Show Highlights and Topics

• Duration: 40 minutes

• How Kathleen started Conscious & Chic and what “conscious” really means in her work

• Making ethical and sustainable fashion more accessible to everyday consumers

• Balancing aesthetics, storytelling, and impact when building a mission-driven brand

• Practical ways listeners can begin integrating more conscious choices into their wardrobes and routines