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Montreal Marketeers Episode 6: Montreal Barber William Biney on Building Quality Cuts & Client Trust

  • matthewpeladeau
  • Sep 5
  • 1 min read

Explore Montreal’s barbershop scene and hear how William Biney—owner of two Quality Cuts shops—became a local leader in personalized, stylish haircuts. This episode uncovers Will’s journey from backyard barber to fashion consultant, highlighting his passion for making haircuts a defining part of his clients’ identity.


William Biney shares his inspiring story of entrepreneurship and innovation in Montreal’s hairstyling industry. From facing early skepticism to earning client respect, his approach blends expert skill, attentive service, and a drive to continuously improve.


Show Highlights and Topics

  • Duration: 39 minutes

  • The importance of haircuts for personal branding and confidence

  • How Montreal’s barbershop environment enhances the customer experience

  • Will’s techniques for mastering barbering and continuous learning

  • Overcoming business challenges, from skepticism to setbacks like his first shop being firebombed

  • Using social media to attract new clients and educate the community

  • Finding passion and resilience when starting a small business in Montreal



Release Date: 

2 November 2017

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